Verboticism: Flireat
DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
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Discoffery
Created by: Rhyme79
Pronunciation: dis-coff-err-ree
Sentence: Despite her vain attempt to conceal the starbucks cup in her hand, Muriel couldn't deny her discoffery when Kevin asked her why he hadn't seen her at his coffee shop. She had been discoffered.
Etymology: dis - (negative/reverse) + coffee + a play on 'discovery' = discoffery.
Brandslipsip
Created by: OZZIEBOB
Pronunciation: brand-slip-sip
Sentence: Bob was brandesultory: a new brand a day was his way. When drinking coffee it had to be a sneaky brandslipsip; for sunscreen a shifty brandslipslop. But during times of quiet reflection it was a brandslip-guilt-trip.
Etymology: "brand" & "slip" (to fall into mistake, error, to err, sin)& "sip."
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COMMENTS:
and sometimes, if he was indecisive, he did a brandslipflipflop - Jabberwocky, 2007-09-19: 15:08:00
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Timwhoretons
Created by: porsche
Pronunciation: tim/hor/tons
Sentence: Any Canadian who gets coffee at any other franchise feels like a timwhoreton.
Etymology: Tim Hortons + whore
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COMMENTS:
You must have caught me timwhoretoning at Star Bucks. Great word!!! - Stevenson0, 2007-09-20: 12:02:00
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Americanogigolo
Created by: Jabberwocky
Pronunciation: a/mare/i/kano/jig/oh/low
Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.
Etymology: americano + American Gigolo (of Richard Gere fame)
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COMMENTS:
More memories of Beverley Hills - OZZIEBOB, 2008-08-22: 05:18:00
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Cupterfuge
Created by: artr
Pronunciation: kup-ter-fyooj
Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.
Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Joelogoschmoe
Created by: remistram
Pronunciation: joh-loh-goh-shmoh
Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.
Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)
Disroyalty
Created by: astorey
Pronunciation: dis-roy-el-tee
Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.
Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.
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COMMENTS:
Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00
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Locamochashun
Created by: marglark
Pronunciation: lowka-moka-shun
Sentence: she went through locamochashun when the was cought red branded(other word choice).
Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)
Venerationgap
Created by: galwaywegian
Pronunciation: venn err ay shun gap
Sentence: When Britney arrived at the pre-party cocktail thing wearing a Swatch with her valentino dress, she was quickly demoted to ex-soulmate.
Etymology: generation gap, veneration.
