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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Dislabelty

Created by: legalalien

Pronunciation: dis-LAY-bel-ty

Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).

Etymology: disloyalty + label

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Locamochashun

Created by: marglark

Pronunciation: lowka-moka-shun

Sentence: she went through locamochashun when the was cought red branded(other word choice).

Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)

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Branditute

Created by: wordslikevenom

Pronunciation: Brand-it'ute

Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.

Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.

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Cupterfuge

artr

Created by: artr

Pronunciation: kup-ter-fyooj

Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.

Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)

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Gulpability

Created by: ScrabbledEgg

Pronunciation: guhl-puh-bil-i-tee

Sentence: She was caught red-branded, scarfing down a Hershey's bar, instead of their beloved Toblerone. Unable to deny her gulpability, she insisted it was just a "one night brand" and begged his forgiveness for the brandgression (brand + transgression).

Etymology: gulp + culpability

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COMMENTS:

chockingly good! - galwaywegian, 2007-09-19: 05:58:00

MrDave2176 Oh my! I didn't see this until after I had posted my entry. Great minds and all... - MrDave2176, 2007-09-19: 09:28:00

Chockful of such sweet trooth! - OZZIEBOB, 2007-09-19: 17:48:00

A word that's easy to swallow! - Scrumpy, 2007-09-19: 17:48:00

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Labelshame

DrWebsterIII

Created by: DrWebsterIII

Pronunciation: la"bel - sha*m

Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(

Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others

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Messpresso

Created by: lumina

Pronunciation: mess/presso

Sentence: Aria was so humiliated that she went ahead and banned herself from Le Cafe de Cafe. Having been spotted by "Lucky Pierre" the cafe's owner as she stood in line at Starbuck's...yeah, she was a real messpresso. She no longer felt worthy of his homemade croissants or his famous watered down Joe.

Etymology: mess esspresso

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Flireat

Created by: LadyFox

Pronunciation:

Sentence:

Etymology:

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Brandereliction

Pseudonym

Created by: Pseudonym

Pronunciation: bran-der-e-lik-shun

Sentence: "You would not believe the brandereliction I felt when I couldn't find my usual moisturizer."

Etymology: brand + dereliction

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED