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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Disroyalty
Created by: astorey
Pronunciation: dis-roy-el-tee
Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.
Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.
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COMMENTS:
Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00
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Dislabelty
Created by: legalalien
Pronunciation: dis-LAY-bel-ty
Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).
Etymology: disloyalty + label
Brandwhoring
Created by: hellohime
Pronunciation: Brandwhoring - brand'hoo'ring
Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.
Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.
Starfuckered
Created by: idavecook
Pronunciation: Star-Fahq-Er-D
Sentence: You bitch! I can't believe you would walk into the office holding that shitty ass bean water! I'm so starfuckered, I'll never be able to enjoy foam with you, EVER again!
Etymology: Starbucks, and those little bastard/bitches who you know.
Americanogigolo
Created by: Jabberwocky
Pronunciation: a/mare/i/kano/jig/oh/low
Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.
Etymology: americano + American Gigolo (of Richard Gere fame)
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COMMENTS:
excelatte! - galwaywegian, 2007-09-19: 05:56:00
Well espressoed! Perhaps the barista just needed to get cafe au laid. - ScrabbledEgg, 2007-09-19: 11:31:00
too true - an extra fine grind might have bean just what the doctor ordered - Jabberwocky, 2007-09-19: 12:05:00
Looks like he has the makings of logogigolo! - OZZIEBOB, 2007-09-19: 17:45:00
Caf fine! - Scrumpy, 2007-09-19: 17:50:00
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Genheretic
Created by: mweinmann
Pronunciation: jen - hayr - eh - tik
Sentence: Lila felt like a genheretic as she sipped on her Sam's Club coffee disguised by one of the Starbuck's Cups that she had saved for just this occasion.
Etymology: generic, heretic (characterized by departure from accepted beliefs or standards)
Dunkincover
Created by: mrskellyscl
Pronunciation: dunk-in-cov-er
Sentence: Jenna used the dunkincover method of putting a wrapper around her coffee label so her friends wouldn't be able to tell she had switched to the less expensive brand. Unfortunately, they noticed and gave her funny looks all day. Now she she was forced to decide whether to give in to peer group pressure and drink the trendy stuff or continue saving money for her kidney transplant.
Etymology: Duck and Cover: a method of self-preservation during an attack or when everything comes down on you. Dunkin' Donuts: known for their coffee and the slogan "America runs on Dunkin" + Cover: to place something over to protect or conceal
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COMMENTS:
dunkeroo word! - Nosila, 2010-01-18: 23:08:00
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Venerationgap
Created by: galwaywegian
Pronunciation: venn err ay shun gap
Sentence: When Britney arrived at the pre-party cocktail thing wearing a Swatch with her valentino dress, she was quickly demoted to ex-soulmate.
Etymology: generation gap, veneration.
Cafflipflop
Created by: OZZIEBOB
Pronunciation: KAFF-flip-flop
Sentence: After Bob's cafflipflop, all that was left for him was isolatte.
Etymology: Blend of CAFF as in Caffiene; FLIP-FLOP: change of mind, reversal, apostasy
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED