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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Brandgression

Created by: MrDave2176

Pronunciation: brand-gres-shun

Sentence: Wally was a BK man: he ate BK breakfasts and BK lunches. His brandgression was exposed when the BK drive-through cashier saw the Chik-Fil-A napkin on his dashboard.

Etymology: Brand + (Trans)Gression

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COMMENTS:

Great minds indeed! - ScrabbledEgg, 2007-09-19: 11:43:00

1 vote for a great word with no coffee reference! - Jenna, 2007-09-19: 13:42:00

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Locamochashun

Created by: marglark

Pronunciation: lowka-moka-shun

Sentence: she went through locamochashun when the was cought red branded(other word choice).

Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)

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Americanogigolo

Created by: Jabberwocky

Pronunciation: a/mare/i/kano/jig/oh/low

Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.

Etymology: americano + American Gigolo (of Richard Gere fame)

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COMMENTS:

excelatte! - galwaywegian, 2007-09-19: 05:56:00

Well espressoed! Perhaps the barista just needed to get cafe au laid. - ScrabbledEgg, 2007-09-19: 11:31:00

too true - an extra fine grind might have bean just what the doctor ordered - Jabberwocky, 2007-09-19: 12:05:00

Looks like he has the makings of logogigolo! - OZZIEBOB, 2007-09-19: 17:45:00

Caf fine! - Scrumpy, 2007-09-19: 17:50:00

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Skulmuggery

Created by: artr

Pronunciation: skəlˈməgərē

Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.

Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)

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Culpalabelity

Created by: Nosila

Pronunciation: kulpa lay bel itee

Sentence: Saundra was jeanetically challenged. She loved her old Levi's, but of late found them more expensive, the right fits harder to find and the brand carried less design variety for a fashionista like her. She had guiltily bought a marvy pair of new jeans with rhinestones and embroidery adorning them at a discount store. So what if they would only last through a few washes before they shredded. With a fearsome culpalabelity, she wore them to work one day. Her eagle-eyed manager spotted the new jeans right away. He shouted, "Saundra you can only come waltzing into this Levi's store if it is by Stauss!"

Etymology: Culpability (a state of guilt) & Label (brand;trade name;an identifying or descriptive marker that is attached to an object)

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Caffling

Created by: hooterbug

Pronunciation: kaf-fling

Sentence: "Oh, this is SO NOT happening!" Barista Bob gasped to his co-worker while swirling a delicate heart out of foam on his carefully crafted Tall Skinny Half-calf Sugarfree Mocha Java with a hint of cinnamon and 2 double shots. "Look across the street!...Suzy is apparently too good for us here at Java Hut..She looks to be having a caffling with Starbucks...Oh she'll be back!...Won't she????!!!

Etymology: Blend of "caffeine" + "fling"

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