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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Caffling
Created by: hooterbug
Pronunciation: kaf-fling
Sentence: "Oh, this is SO NOT happening!" Barista Bob gasped to his co-worker while swirling a delicate heart out of foam on his carefully crafted Tall Skinny Half-calf Sugarfree Mocha Java with a hint of cinnamon and 2 double shots. "Look across the street!...Suzy is apparently too good for us here at Java Hut..She looks to be having a caffling with Starbucks...Oh she'll be back!...Won't she????!!!
Etymology: Blend of "caffeine" + "fling"
Skulmuggery
Created by: artr
Pronunciation: skəlˈməgərē
Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.
Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)
Labelshame
Created by: DrWebsterIII
Pronunciation: la"bel - sha*m
Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(
Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Betrade
Created by: petaj
Pronunciation: exactly like betrayed
Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.
Etymology: betray + trade(as in trademark)
Americanogigolo
Created by: Jabberwocky
Pronunciation: a/mare/i/kano/jig/oh/low
Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.
Etymology: americano + American Gigolo (of Richard Gere fame)
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COMMENTS:
More memories of Beverley Hills - OZZIEBOB, 2008-08-22: 05:18:00
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Gapffe
Created by: bookowl
Pronunciation: gap/fa
Sentence: Shopping at Old Navy is a huge GAPffe
Etymology: gaffe + GAP
Brandereliction
Created by: Pseudonym
Pronunciation: bran-der-e-lik-shun
Sentence: "You would not believe the brandereliction I felt when I couldn't find my usual moisturizer."
Etymology: brand + dereliction
Embaristament
Created by: readerwriter
Pronunciation: em-bear-ees-ta-ment
Sentence: It was a beastly hot day in Georgia and the place was Java Sun, a combination expresso shop and tanning parlor. Sootie thought she could get away it. Instead of her usual, she had ordered a decaf frozen mocha (with whipped cream) from the new barista while Josh was on his break at the gun shop next door. She and Josh had a serious thing about three shots going. It was bad timing when Josh arrived before she had finished the delightful new concoction. She panicked when she realized she didn't have time to slip into one of the beds down the hall. Her heart began skipping more beats than usual as she saw Josh sniffing. She knew it was over as he approached her, downing the last dregs, and sidling towards the trash can. She could have died of embaristament.
Etymology: A play on embarrassment, using barista, one who works behind a bar and serves
Joelogoschmoe
Created by: remistram
Pronunciation: joh-loh-goh-shmoh
Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.
Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED