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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Betrade
Created by: petaj
Pronunciation: exactly like betrayed
Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.
Etymology: betray + trade(as in trademark)
Infranchised
Created by: rikboyee
Pronunciation: in-fran-chiyzd
Sentence: as she skulked out of starbucks with her ridiculously large sweet warm beveridge she was feeling incredibly infranchised
Etymology: in, franchise, disenfranchised
Gapffe
Created by: bookowl
Pronunciation: gap/fa
Sentence: Shopping at Old Navy is a huge GAPffe
Etymology: gaffe + GAP
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Cappuccheato
Created by: Stevenson0
Pronunciation: kap/oo/cheet/oh
Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.
Etymology: cappuccino + cheat
Brandslipsip
Created by: OZZIEBOB
Pronunciation: brand-slip-sip
Sentence: Bob was brandesultory: a new brand a day was his way. When drinking coffee it had to be a sneaky brandslipsip; for sunscreen a shifty brandslipslop. But during times of quiet reflection it was a brandslip-guilt-trip.
Etymology: "brand" & "slip" (to fall into mistake, error, to err, sin)& "sip."
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COMMENTS:
and sometimes, if he was indecisive, he did a brandslipflipflop - Jabberwocky, 2007-09-19: 15:08:00
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Genheretic
Created by: mweinmann
Pronunciation: jen - hayr - eh - tik
Sentence: Lila felt like a genheretic as she sipped on her Sam's Club coffee disguised by one of the Starbuck's Cups that she had saved for just this occasion.
Etymology: generic, heretic (characterized by departure from accepted beliefs or standards)
Locamochashun
Created by: marglark
Pronunciation: lowka-moka-shun
Sentence: she went through locamochashun when the was cought red branded(other word choice).
Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)
Cafflipflop
Created by: OZZIEBOB
Pronunciation: KAFF-flip-flop
Sentence: After Bob's cafflipflop, all that was left for him was isolatte.
Etymology: Blend of CAFF as in Caffiene; FLIP-FLOP: change of mind, reversal, apostasy
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED