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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Desolatteshun

Created by: galwaywegian

Pronunciation: deh sow layt sh unn

Sentence: Her desolatteshun upon being thrown out of the Professional Young Mothers for Progressive Shopping coffee mornings, when she was spotted with a generic jar of instant, was the most acute case of logonorrhea she had ever suffered.

Etymology: desolation, latte, shun.

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COMMENTS:

love it - Jabberwocky, 2008-08-21: 16:18:00

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Cupterfuge

artr

Created by: artr

Pronunciation: kup-ter-fyooj

Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.

Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)

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Branditute

Created by: wordslikevenom

Pronunciation: Brand-it'ute

Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.

Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.

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Brandwhoring

hellohime

Created by: hellohime

Pronunciation: Brandwhoring - brand'hoo'ring

Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.

Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.

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Generetic

Created by: FreeToys

Pronunciation: Jen - er' - uh - tick

Sentence: That ungrateful Generetic began drinking Dunkin Donuts coffee right in front of me!

Etymology: generic / heretic

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Culpalabelity

Created by: Nosila

Pronunciation: kulpa lay bel itee

Sentence: Saundra was jeanetically challenged. She loved her old Levi's, but of late found them more expensive, the right fits harder to find and the brand carried less design variety for a fashionista like her. She had guiltily bought a marvy pair of new jeans with rhinestones and embroidery adorning them at a discount store. So what if they would only last through a few washes before they shredded. With a fearsome culpalabelity, she wore them to work one day. Her eagle-eyed manager spotted the new jeans right away. He shouted, "Saundra you can only come waltzing into this Levi's store if it is by Stauss!"

Etymology: Culpability (a state of guilt) & Label (brand;trade name;an identifying or descriptive marker that is attached to an object)

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Difsipia

Created by: SethelMerman

Pronunciation: dif-SIP-ee-uh

Sentence: It gave me much difsipia, Anderson's dark roast completes me, Randle's depletes me.

Etymology: Different: another, not the same + Sip: to taste + ia:a suffix

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COMMENTS:

DrWebsterIII LOVE THE ETYMOLOGY - DrWebsterIII, 2012-10-24: 11:21:00

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Preferenslip

Created by: Jenna

Pronunciation: pref-er-ehn-slip

Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.

Etymology: preference + slip

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Convaldez

Created by: Scrumpy

Pronunciation: kon-vahl-dez

Sentence: Betsy was filled regret and convaldez when Juan caught her with Hunky Donut's Kona Blend instead of her usual Moondollar Columbian.

Etymology: con + Juan Valdez

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COMMENTS:

I bet she got an ass whipping - Jabberwocky, 2007-09-19: 15:11:00

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED