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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Joelogoschmoe

Created by: remistram

Pronunciation: joh-loh-goh-shmoh

Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.

Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)

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Cappucheater

Created by: graypenguin

Pronunciation: cap-uh-chee-ter

Sentence: The cappucheater was never let into his favorite local coffee shop again when he was caught drinking Starbucks.

Etymology: cappuccino + cheater

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Brandgression

MrDave2176

Created by: MrDave2176

Pronunciation: brand-gres-shun

Sentence: Wally was a BK man: he ate BK breakfasts and BK lunches. His brandgression was exposed when the BK drive-through cashier saw the Chik-Fil-A napkin on his dashboard.

Etymology: Brand + (Trans)Gression

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COMMENTS:

Great minds indeed! - ScrabbledEgg, 2007-09-19: 11:43:00

1 vote for a great word with no coffee reference! - Jenna, 2007-09-19: 13:42:00

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Mochashame

Created by: TJayzz

Pronunciation: Mok-a-shaym

Sentence: Sarah had been a member of the Barista club for the past eight years, so when she was caught by a fellow member drinking a cheap mocha coffee with extra chocolate she felt such mochashame she knew she would never be able to look him in the eye again without feeling guilty.

Etymology: Mocha(coffee, usually with added chocolate) ORIGIN named after a port on the Red Sea from where coffee was first shipped. + Shame(a feeling of awareness of wrong or foolish behaviour) = Mochashame

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COMMENTS:

Good'un...close relative of lattechagrin. - Mustang, 2008-08-21: 07:46:00

Another very good word - OZZIEBOB, 2008-08-22: 05:07:00

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Starbuckle

Created by: galwaywegian

Pronunciation: stahr buk el

Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled

Etymology: starbuck buckle

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Dunkincover

mrskellyscl

Created by: mrskellyscl

Pronunciation: dunk-in-cov-er

Sentence: Jenna used the dunkincover method of putting a wrapper around her coffee label so her friends wouldn't be able to tell she had switched to the less expensive brand. Unfortunately, they noticed and gave her funny looks all day. Now she she was forced to decide whether to give in to peer group pressure and drink the trendy stuff or continue saving money for her kidney transplant.

Etymology: Duck and Cover: a method of self-preservation during an attack or when everything comes down on you. Dunkin' Donuts: known for their coffee and the slogan "America runs on Dunkin" + Cover: to place something over to protect or conceal

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COMMENTS:

dunkeroo word! - Nosila, 2010-01-18: 23:08:00

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Brandereliction

Pseudonym

Created by: Pseudonym

Pronunciation: bran-der-e-lik-shun

Sentence: "You would not believe the brandereliction I felt when I couldn't find my usual moisturizer."

Etymology: brand + dereliction

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Embaristment

karenanne

Created by: karenanne

Pronunciation: em BAYR ist ment

Sentence: Joe couldn't escape a vague feeling of embaristment as he walked right past Czarbucks coffee shop holding a cup of convenience store coffee. After all, most of them in there knew him by name. His mocapriciousness had a reason, though, and it wasn't that he was tired of paying $80 a month for coffee; it was his newfound crush on the cute girl behind the counter at the convenience store. Years of coffealty to went out the window when it came to her; even fear of dreg-radation couldn't stand up against love.

Etymology: embarrassment + barist(a)

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COMMENTS:

Latte fun! - Nosila, 2010-01-18: 23:07:00

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Genheretic

Created by: mweinmann

Pronunciation: jen - hayr - eh - tik

Sentence: Lila felt like a genheretic as she sipped on her Sam's Club coffee disguised by one of the Starbuck's Cups that she had saved for just this occasion.

Etymology: generic, heretic (characterized by departure from accepted beliefs or standards)

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED