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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Convaldez

Created by: Scrumpy

Pronunciation: kon-vahl-dez

Sentence: Betsy was filled regret and convaldez when Juan caught her with Hunky Donut's Kona Blend instead of her usual Moondollar Columbian.

Etymology: con + Juan Valdez

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COMMENTS:

I bet she got an ass whipping - Jabberwocky, 2007-09-19: 15:11:00

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Brandslipsip

Created by: OZZIEBOB

Pronunciation: brand-slip-sip

Sentence: Bob was brandesultory: a new brand a day was his way. When drinking coffee it had to be a sneaky brandslipsip; for sunscreen a shifty brandslipslop. But during times of quiet reflection it was a brandslip-guilt-trip.

Etymology: "brand" & "slip" (to fall into mistake, error, to err, sin)& "sip."

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COMMENTS:

and sometimes, if he was indecisive, he did a brandslipflipflop - Jabberwocky, 2007-09-19: 15:08:00

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Brandwhoring

Created by: hellohime

Pronunciation: Brandwhoring - brand'hoo'ring

Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.

Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Flireat

Created by: LadyFox

Pronunciation:

Sentence:

Etymology:

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Desolatteshun

Created by: galwaywegian

Pronunciation: deh sow layt sh unn

Sentence: Her desolatteshun upon being thrown out of the Professional Young Mothers for Progressive Shopping coffee mornings, when she was spotted with a generic jar of instant, was the most acute case of logonorrhea she had ever suffered.

Etymology: desolation, latte, shun.

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COMMENTS:

love it - Jabberwocky, 2008-08-21: 16:18:00

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.

Etymology: cappuccino + cheat

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Guiltsip

Created by: purpleartichokes

Pronunciation: gilt-sip

Sentence: Sue was a caffiend on a major guiltsip when she was confronted by her friend after seen drinking what he referred to as crappuccino.

Etymology: guilt trip, sip

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Mochashame

Created by: TJayzz

Pronunciation: Mok-a-shaym

Sentence: Sarah had been a member of the Barista club for the past eight years, so when she was caught by a fellow member drinking a cheap mocha coffee with extra chocolate she felt such mochashame she knew she would never be able to look him in the eye again without feeling guilty.

Etymology: Mocha(coffee, usually with added chocolate) ORIGIN named after a port on the Red Sea from where coffee was first shipped. + Shame(a feeling of awareness of wrong or foolish behaviour) = Mochashame

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COMMENTS:

Good'un...close relative of lattechagrin. - Mustang, 2008-08-21: 07:46:00

Another very good word - OZZIEBOB, 2008-08-22: 05:07:00

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