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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Joelogoschmoe
Created by: remistram
Pronunciation: joh-loh-goh-shmoh
Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.
Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)
Dislabelty
Created by: legalalien
Pronunciation: dis-LAY-bel-ty
Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).
Etymology: disloyalty + label
Cupterfuge
Created by: artr
Pronunciation: kup-ter-fyooj
Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.
Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)
Brandslipsip
Created by: OZZIEBOB
Pronunciation: brand-slip-sip
Sentence: Bob was brandesultory: a new brand a day was his way. When drinking coffee it had to be a sneaky brandslipsip; for sunscreen a shifty brandslipslop. But during times of quiet reflection it was a brandslip-guilt-trip.
Etymology: "brand" & "slip" (to fall into mistake, error, to err, sin)& "sip."
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COMMENTS:
and sometimes, if he was indecisive, he did a brandslipflipflop - Jabberwocky, 2007-09-19: 15:08:00
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Brewmorse
Created by: phonematode
Pronunciation: broo-mohrs
Sentence: He felt a twinge of brewmorse as he left the Starbuck's drive thru, as it had once been a local coffee shop.
Etymology: brew, remorse
Foolgering
Created by: noztril
Pronunciation: fool-ger-ing
Sentence: Starbucks manager Mac, found his supply of "Joya del Dia Blend"™ quite low, so he decided on a little foolgering to make the daily sales quota.
Etymology: fooling with folgers
Cappucheater
Created by: graypenguin
Pronunciation: cap-uh-chee-ter
Sentence: The cappucheater was never let into his favorite local coffee shop again when he was caught drinking Starbucks.
Etymology: cappuccino + cheater
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Brandwhoring
Created by: hellohime
Pronunciation: Brandwhoring - brand'hoo'ring
Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.
Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.
Beantrayal
Created by: hyperborean
Pronunciation: beeen TRAY uhl
Sentence: "It's not mine," she insisted. But it was too late. He was staring at the matching lipstick on the cup -- evidence of her beantrayal.
Etymology: bean (coffee bean) + betrayal (having been disloyal to)
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COMMENTS:
2 in a row WERQUE!!
- DrWebsterIII, 2012-10-24: 00:20:00
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Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED