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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Labelshame
Created by: DrWebsterIII
Pronunciation: la"bel - sha*m
Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(
Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others
Foolgering
Created by: noztril
Pronunciation: fool-ger-ing
Sentence: Starbucks manager Mac, found his supply of "Joya del Dia Blend"™ quite low, so he decided on a little foolgering to make the daily sales quota.
Etymology: fooling with folgers
Badvertise
Created by: Nosila
Pronunciation: bad ver tyze
Sentence: Latte Kafeen swung by the local coffee bar on the way to work each morning for her usual double double decaf mocha machato frothy made with brown cane sugar and skim milk. It was tasty, but took about ten minutes to create by the time all the steaming and foaming and brewing was complete and cost eight bucks. One morning when running late and a bit broke, she opted for a plain small coffee ($1) at the local convenience store. Of course, that was when she ran smack into Christa the Barista from her usual java purveyor out on the street. Latte's feeble fumbling was a poor atttempt to hide the brand name on her cup and instead served to badvertise her guilt. She never returned to the fancy coffee bar after that, lest revenge was put upon her defection in the form of a foreign and icky substance in her cup.
Etymology: Bad (not good;keenly sorry or regretful;nonstandard) & Advertise (make publicity for;call attention to)
Skulmuggery
Created by: artr
Pronunciation: skəlˈməgərē
Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.
Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)
Cupterfuge
Created by: artr
Pronunciation: kup-ter-fyooj
Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.
Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)
Brandereliction
Created by: Pseudonym
Pronunciation: bran-der-e-lik-shun
Sentence: "You would not believe the brandereliction I felt when I couldn't find my usual moisturizer."
Etymology: brand + dereliction
Dislabelty
Created by: legalalien
Pronunciation: dis-LAY-bel-ty
Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).
Etymology: disloyalty + label
Guiltsip
Created by: purpleartichokes
Pronunciation: gilt-sip
Sentence: Sue was a caffiend on a major guiltsip when she was confronted by her friend after seen drinking what he referred to as crappuccino.
Etymology: guilt trip, sip
Embaristment
Created by: karenanne
Pronunciation: em BAYR ist ment
Sentence: Joe couldn't escape a vague feeling of embaristment as he walked right past Czarbucks coffee shop holding a cup of convenience store coffee. After all, most of them in there knew him by name. His mocapriciousness had a reason, though, and it wasn't that he was tired of paying $80 a month for coffee; it was his newfound crush on the cute girl behind the counter at the convenience store. Years of coffealty to went out the window when it came to her; even fear of dreg-radation couldn't stand up against love.
Etymology: embarrassment + barist(a)
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COMMENTS:
Latte fun! - Nosila, 2010-01-18: 23:07:00
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Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED