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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Straytron

Created by: Mrgoodtimes

Pronunciation: Strey-truhn

Sentence: Captain Felipe was having the best day of his life, booming his stereo while speeding up and down main street in his new Honda. Unfortunately it was right in front of his Mercury Sable dealer Stephan, he felt like such a straytron.

Etymology: Stray - Patron, sounds like patron

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Cappucheater

Created by: graypenguin

Pronunciation: cap-uh-chee-ter

Sentence: The cappucheater was never let into his favorite local coffee shop again when he was caught drinking Starbucks.

Etymology: cappuccino + cheater

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.

Etymology: cappuccino + cheat

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Perkotraitor

Created by: mweinmann

Pronunciation: purk - ooo - tray - tore

Sentence: Honey felt like a peerkotraitor. Ben bought her a gift bag of Starbucks coffee but each morning, she brewed a fresh pot of Folgers and poured it in the "Starbucks" mug. She didn't know how to tell him that she liked cheap coffee better.

Etymology: Perkolator - device used to brew coffee or a person who brews it + traitor - someone who is not loyal and betrays a cause or trust.

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Flireat

Created by: LadyFox

Pronunciation:

Sentence:

Etymology:

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Brandslipsip

Created by: OZZIEBOB

Pronunciation: brand-slip-sip

Sentence: Bob was brandesultory: a new brand a day was his way. When drinking coffee it had to be a sneaky brandslipsip; for sunscreen a shifty brandslipslop. But during times of quiet reflection it was a brandslip-guilt-trip.

Etymology: "brand" & "slip" (to fall into mistake, error, to err, sin)& "sip."

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COMMENTS:

and sometimes, if he was indecisive, he did a brandslipflipflop - Jabberwocky, 2007-09-19: 15:08:00

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Betrade

Created by: petaj

Pronunciation: exactly like betrayed

Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.

Etymology: betray + trade(as in trademark)

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