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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Labelshame
Created by: DrWebsterIII
Pronunciation: la"bel - sha*m
Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(
Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others
Betrade
Created by: petaj
Pronunciation: exactly like betrayed
Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.
Etymology: betray + trade(as in trademark)
Genheretic
Created by: mweinmann
Pronunciation: jen - hayr - eh - tik
Sentence: Lila felt like a genheretic as she sipped on her Sam's Club coffee disguised by one of the Starbuck's Cups that she had saved for just this occasion.
Etymology: generic, heretic (characterized by departure from accepted beliefs or standards)
Culpalabelity
Created by: Nosila
Pronunciation: kulpa lay bel itee
Sentence: Saundra was jeanetically challenged. She loved her old Levi's, but of late found them more expensive, the right fits harder to find and the brand carried less design variety for a fashionista like her. She had guiltily bought a marvy pair of new jeans with rhinestones and embroidery adorning them at a discount store. So what if they would only last through a few washes before they shredded. With a fearsome culpalabelity, she wore them to work one day. Her eagle-eyed manager spotted the new jeans right away. He shouted, "Saundra you can only come waltzing into this Levi's store if it is by Stauss!"
Etymology: Culpability (a state of guilt) & Label (brand;trade name;an identifying or descriptive marker that is attached to an object)
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Newtimer
Created by: artr
Pronunciation: noōtaɪmər
Sentence: Joan’s barista thought she was a faithful customer. What he didn’t know is that she is really a newtimer, checking out whatever is advertised as ”the latest and greatest”. She has been known to buy a second cup just to cover her treason.
Etymology: new (not existing before) + two-timer (deceive or be unfaithful to)
Preferenslip
Created by: Jenna
Pronunciation: pref-er-ehn-slip
Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.
Etymology: preference + slip
Foolgering
Created by: noztril
Pronunciation: fool-ger-ing
Sentence: Starbucks manager Mac, found his supply of "Joya del Dia Blend"™ quite low, so he decided on a little foolgering to make the daily sales quota.
Etymology: fooling with folgers
Starbuckle
Created by: galwaywegian
Pronunciation: stahr buk el
Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled
Etymology: starbuck buckle
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED