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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Venerationgap

Created by: galwaywegian

Pronunciation: venn err ay shun gap

Sentence: When Britney arrived at the pre-party cocktail thing wearing a Swatch with her valentino dress, she was quickly demoted to ex-soulmate.

Etymology: generation gap, veneration.

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Branditute

Created by: wordslikevenom

Pronunciation: Brand-it'ute

Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.

Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.

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Difsipia

Created by: SethelMerman

Pronunciation: dif-SIP-ee-uh

Sentence: It gave me much difsipia, Anderson's dark roast completes me, Randle's depletes me.

Etymology: Different: another, not the same + Sip: to taste + ia:a suffix

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COMMENTS:

DrWebsterIII LOVE THE ETYMOLOGY - DrWebsterIII, 2012-10-24: 11:21:00

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Perkotraitor

Created by: mweinmann

Pronunciation: purk - ooo - tray - tore

Sentence: Honey felt like a peerkotraitor. Ben bought her a gift bag of Starbucks coffee but each morning, she brewed a fresh pot of Folgers and poured it in the "Starbucks" mug. She didn't know how to tell him that she liked cheap coffee better.

Etymology: Perkolator - device used to brew coffee or a person who brews it + traitor - someone who is not loyal and betrays a cause or trust.

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Brandwhoring

hellohime

Created by: hellohime

Pronunciation: Brandwhoring - brand'hoo'ring

Sentence: After drinking at Starbucks for a while, Jill branched out and started Brandwhoring at Tim Hortons.

Etymology: A person who switches from their regular brand to another while maintaining allegience to the first brand.

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Dislabelty

Created by: legalalien

Pronunciation: dis-LAY-bel-ty

Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).

Etymology: disloyalty + label

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Brandgression

MrDave2176

Created by: MrDave2176

Pronunciation: brand-gres-shun

Sentence: Wally was a BK man: he ate BK breakfasts and BK lunches. His brandgression was exposed when the BK drive-through cashier saw the Chik-Fil-A napkin on his dashboard.

Etymology: Brand + (Trans)Gression

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COMMENTS:

Great minds indeed! - ScrabbledEgg, 2007-09-19: 11:43:00

1 vote for a great word with no coffee reference! - Jenna, 2007-09-19: 13:42:00

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Locamochashun

Created by: marglark

Pronunciation: lowka-moka-shun

Sentence: she went through locamochashun when the was cought red branded(other word choice).

Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)

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Brandtrayal

Created by: knightbird

Pronunciation:

Sentence:

Etymology:

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Starbuckle

Created by: galwaywegian

Pronunciation: stahr buk el

Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled

Etymology: starbuck buckle

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED