DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Fauxification

Created by: twocent

Pronunciation: foh-sef-e&-KA-shun

Sentence: To his surprise, Brandon's "designer" handbag auction sales soared in spite of the second-rate pattern fauxification.

Etymology: faux: imitation or artificial + falsification: imitate with the intent to deceive

Points: 851

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