DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Brandfakes

Created by: Nosila

Pronunciation: brand fayks

Sentence: Brandon Phakes was a great marketing man except for one bad habit. Although he was paid to tout them, he did not believe in paying for brand recognition. He was famous for switching branded items with those of dubious origin. In this way he could pretend to own famous brands but actually pay discount prices for the fakes. Yes, when Brandon wanted to end consumer constipation, he just served himself some Brand Fakes and he would soften up the bowels of the economy and the market would loosen up.

Etymology: Bran Flakes (laxative cereal) & Brand (a name given to a product or service) & Fakes (not real, imitation, not genuine).

Points: 749

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