DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

Points: 692

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