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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Generetic

Created by: FreeToys

Pronunciation: Jen - er' - uh - tick

Sentence: That ungrateful Generetic began drinking Dunkin Donuts coffee right in front of me!

Etymology: generic / heretic

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Contrabranding

Created by: Kooldaddy

Pronunciation: con-tra-bran ding

Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.

Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband

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Beantrayal

Created by: hyperborean

Pronunciation: beeen TRAY uhl

Sentence: "It's not mine," she insisted. But it was too late. He was staring at the matching lipstick on the cup -- evidence of her beantrayal.

Etymology: bean (coffee bean) + betrayal (having been disloyal to)

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COMMENTS:

2 in a row WERQUE!! - DrWebsterIII, 2012-10-24: 00:20:00

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Flireat

Created by: LadyFox

Pronunciation:

Sentence:

Etymology:

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Locamochashun

Created by: marglark

Pronunciation: lowka-moka-shun

Sentence: she went through locamochashun when the was cought red branded(other word choice).

Etymology: loca(crazy in spanish) + mocha + shun + locomotion(moving on)

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Lattechagrin

Created by: Mustang

Pronunciation: lah - tey - sha - grin

Sentence: Alexandra felt a wave of lattechagrin wash over her when her boyfriend Chablis found her drinking decaffeinated instant coffee from a Starbucks cup.

Etymology: Blend of 'latte' (strong espresso coffee with a topping of frothed steamed milk) and 'chagrin' (disquietude or distress of mind caused by humiliation, disappointment, or failure)

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COMMENTS:

Great word - TJayzz, 2008-08-21: 05:45:00

Good word...this definition has a latte good answers! - Nosila, 2008-08-21: 22:12:00

Well blended. - OZZIEBOB, 2008-08-22: 05:09:00

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Branditute

Created by: wordslikevenom

Pronunciation: Brand-it'ute

Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.

Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.

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Dislabelty

Created by: legalalien

Pronunciation: dis-LAY-bel-ty

Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).

Etymology: disloyalty + label

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