Verboticism: Brandgression

'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Brandgression

MrDave2176

Created by: MrDave2176

Pronunciation: brand-gres-shun

Sentence: Wally was a BK man: he ate BK breakfasts and BK lunches. His brandgression was exposed when the BK drive-through cashier saw the Chik-Fil-A napkin on his dashboard.

Etymology: Brand + (Trans)Gression

Points: 578

Comments: Brandgression

ScrabbledEgg - 2007-09-19: 11:43:00
Great minds indeed!

Jenna - 2007-09-19: 13:42:00
1 vote for a great word with no coffee reference!