DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Twentyfourcarrot

Created by: petaj

Pronunciation: 24 carat

Sentence: Merle's twentyfourcarrot was placed in an authentic Givenchy paper bag and carefully placed, though casually arranged, where her visitors would not miss it. Inside the bag sat a tangerine k-mart scarf.

Etymology: 24 carat (pure gold) + carrot (golden coloured, garden variety vegetable)

Points: 587

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