DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Brandardization

Created by: kateinkorea

Pronunciation: BRAN der die ZA shun

Sentence: The brandardization of any product is of course a compliment, as imitation is the sincerest form of flattery.

Etymology: similar to bastardization, but a copy of a famous brand

Points: 803

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