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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Embaristament
Created by: readerwriter
Pronunciation: em-bear-ees-ta-ment
Sentence: It was a beastly hot day in Georgia and the place was Java Sun, a combination expresso shop and tanning parlor. Sootie thought she could get away it. Instead of her usual, she had ordered a decaf frozen mocha (with whipped cream) from the new barista while Josh was on his break at the gun shop next door. She and Josh had a serious thing about three shots going. It was bad timing when Josh arrived before she had finished the delightful new concoction. She panicked when she realized she didn't have time to slip into one of the beds down the hall. Her heart began skipping more beats than usual as she saw Josh sniffing. She knew it was over as he approached her, downing the last dregs, and sidling towards the trash can. She could have died of embaristament.
Etymology: A play on embarrassment, using barista, one who works behind a bar and serves
Skulmuggery
Created by: artr
Pronunciation: skəlˈməgərē
Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.
Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Delicheasting
Created by: Sarahbarah
Pronunciation: Deli-cheese-ting
Sentence: My mom was a Delicheeseting because she told her friend who worked at starbucks she would drink their coffee, but really she drank Bobs coffee.
Etymology: Deli-"Delight" joy, happyness chea- "cheat", "cheating" going against are behind someones back
Gapffe
Created by: bookowl
Pronunciation: gap/fa
Sentence: Shopping at Old Navy is a huge GAPffe
Etymology: gaffe + GAP
Cappuccheato
Created by: Stevenson0
Pronunciation: kap/oo/cheet/oh
Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.
Etymology: cappuccino + cheat
Preferenslip
Created by: Jenna
Pronunciation: pref-er-ehn-slip
Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.
Etymology: preference + slip
Cappuccheato
Created by: Stevenson0
Pronunciation: kap/oo/cheet/oh
Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.
Etymology: cappuccino + cheat
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COMMENTS:
and the moral of this is 'never have your first cup at second cup' - Jabberwocky, 2007-09-19: 15:09:00
If Mary not careful, someone might call in the coppacheatoes! - OZZIEBOB, 2007-09-19: 17:43:00
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Messpresso
Created by: lumina
Pronunciation: mess/presso
Sentence: Aria was so humiliated that she went ahead and banned herself from Le Cafe de Cafe. Having been spotted by "Lucky Pierre" the cafe's owner as she stood in line at Starbuck's...yeah, she was a real messpresso. She no longer felt worthy of his homemade croissants or his famous watered down Joe.
Etymology: mess esspresso

Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED