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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Preferenslip

Created by: Jenna

Pronunciation: pref-er-ehn-slip

Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.

Etymology: preference + slip

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Americanogigolo

Created by: Jabberwocky

Pronunciation: a/mare/i/kano/jig/oh/low

Sentence: He was just buying espressos for the guys on the desk but the barista who already had his favourite americano brewing made him experience an acute attack of americanogigolo.

Etymology: americano + American Gigolo (of Richard Gere fame)

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COMMENTS:

More memories of Beverley Hills - OZZIEBOB, 2008-08-22: 05:18:00

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Brewmorse

Created by: phonematode

Pronunciation: broo-mohrs

Sentence: He felt a twinge of brewmorse as he left the Starbuck's drive thru, as it had once been a local coffee shop.

Etymology: brew, remorse

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Skulmuggery

artr

Created by: artr

Pronunciation: skəlˈməgərē

Sentence: In a underbranded act of skulmuggery Mindy purchased her morning cup of wake-up from the local gas station and transferred it to her Starbucks mug. She even pretended that she enjoyed it as she settled in for her day at work.

Etymology: skulduggery (underhanded or unscrupulous behavior; trickery) + mug (a large cup, typically cylindrical and with a handle and used without a saucer, typically used for coffee)

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Labelshame

DrWebsterIII

Created by: DrWebsterIII

Pronunciation: la"bel - sha*m

Sentence: Maxine tried to sneak past the mean girls outside of The Gap as she felt labelshamed with her Forever 21 bag:(

Etymology: label (an identifying brand) + shame (painful feeling having lost the respect of others

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Timwhoretons

Created by: porsche

Pronunciation: tim/hor/tons

Sentence: Any Canadian who gets coffee at any other franchise feels like a timwhoreton.

Etymology: Tim Hortons + whore

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COMMENTS:

You must have caught me timwhoretoning at Star Bucks. Great word!!! - Stevenson0, 2007-09-20: 12:02:00

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Huhwhathappen

Created by: lakia

Pronunciation:

Sentence:

Etymology:

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Joelogoschmoe

Created by: remistram

Pronunciation: joh-loh-goh-shmoh

Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.

Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)

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Starbuckle

Created by: galwaywegian

Pronunciation: stahr buk el

Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled

Etymology: starbuck buckle

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Branditute

Created by: wordslikevenom

Pronunciation: Brand-it'ute

Sentence: Zoe felt sure that, by swapping the lables, she could effectively mask the branditution.

Etymology: Brand - a type of product made by a particular company. Substitute - to use something instead of another thing.

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED