DEFINITION: n. An environmentally friendly program or product which does not live up to expectations. v. To try to save the planet by buying something green only to find out that it's just a load of bunk.

Ecocentrick

Created by: artr

Pronunciation: ekōsentrik

Sentence: Megacorp announced that they were launching a green initiative. Every employee was issued a recycle bin and with a list of what could and could not be placed in these receptacles. They went so far as to suggest that employees could be fined if caught not following the program. All of this turned out to be an ecocentrick when it was discovered that the new bins were being dumped into the same dumpster as the regular trash.

Etymology: ecocentric (a point of view that recognizes the ecosphere, rather than the biosphere, as central in importance) + trick (a cunning or skillful act or scheme intended to deceive or outwit someone)

Points: 953

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