Verboticism: Genheretic
DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Genheretic
Created by: mweinmann
Pronunciation: jen - hayr - eh - tik
Sentence: Lila felt like a genheretic as she sipped on her Sam's Club coffee disguised by one of the Starbuck's Cups that she had saved for just this occasion.
Etymology: generic, heretic (characterized by departure from accepted beliefs or standards)
Points: 827