DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

Dislabelty

Created by: legalalien

Pronunciation: dis-LAY-bel-ty

Sentence: Jacob, who had an avowed policy of eschewing even benign local franchises with any more than two locations was quite embarassed to be espied by his friends sipping a Big Gulp (TM) and munching on Chicken McNuggets (TM).

Etymology: disloyalty + label

Points: 599

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