Verboticism: Deprustle

'Would you like to try my new ride?'

DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

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Created by: amigamark

Pronunciation: dee-pruss-el

Sentence: Chav Scally used the classic deprustle at car boot sales to defraud punters, by filling empty Mandate aftershave bottles with cold tea.

Etymology: Originally a chav slang word made up for "Brand Piracy" and evolved from shortening Russell Brand and Johnny Depp.

Points: 413

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Comments: Deprustle

silveryaspen - 2008-03-03: 09:30:00
In the know and in the know! Your creation is right-up-to-date great!

silveryaspen - 2008-03-03: 09:32:00
First 3 words should be "In the NOW" ... I can't type today! 40 lashes for me ... but only with a wet noodle, please!

OZZIEBOB - 2008-03-03: 18:40:00
I like this word.