DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Playbel

Created by: hyperborean

Pronunciation: plā' bul

Sentence: Paul knew he would have to playbel the necklace into the distinctive blue box because "Breakfast at Walgreens" just didn't sound right.

Etymology: PLAY, to pretend to be: play cowboys + (LA)BEL

Points: 878

Email this page to a friend