DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Schlockoff

Created by: artr

Pronunciation: shläkôf

Sentence: It was bad enough that Rudy bought knockoff products but relabeling them took it up a notch to make them schlockoffs. Did he really believe that people were fooled by his made-in-China, phony "Chucks" because he had embroidered a Nike swoosh on the sides?

Etymology: schlock (cheap or inferior goods or material; trash) + Knockoff (a copy or imitation, esp. of an expensive or designer product)

Points: 674

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