DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Deprustle

Created by: amigamark

Pronunciation: dee-pruss-el

Sentence: Chav Scally used the classic deprustle at car boot sales to defraud punters, by filling empty Mandate aftershave bottles with cold tea.

Etymology: Originally a chav slang word made up for "Brand Piracy" and evolved from shortening Russell Brand and Johnny Depp.

Points: 605

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