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DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.
Verboticisms
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Starbuckle
Created by: galwaywegian
Pronunciation: stahr buk el
Sentence: She always proudly walked the extra five hundred metres to the indiecoffeeplace, but it was raining, her feet hurt and she starbuckled
Etymology: starbuck buckle
Culpalabelity
Created by: Nosila
Pronunciation: kulpa lay bel itee
Sentence: Saundra was jeanetically challenged. She loved her old Levi's, but of late found them more expensive, the right fits harder to find and the brand carried less design variety for a fashionista like her. She had guiltily bought a marvy pair of new jeans with rhinestones and embroidery adorning them at a discount store. So what if they would only last through a few washes before they shredded. With a fearsome culpalabelity, she wore them to work one day. Her eagle-eyed manager spotted the new jeans right away. He shouted, "Saundra you can only come waltzing into this Levi's store if it is by Stauss!"
Etymology: Culpability (a state of guilt) & Label (brand;trade name;an identifying or descriptive marker that is attached to an object)
Gapffe
Created by: bookowl
Pronunciation: gap/fa
Sentence: Shopping at Old Navy is a huge GAPffe
Etymology: gaffe + GAP
Contrabranding
Created by: Kooldaddy
Pronunciation: con-tra-bran ding
Sentence: Jane was embarrassed when her favorite Barrista from Starbucks caught her contrabranding at Java Jones.
Etymology: brand betrayal, branding, out-branding, contrary branding, and contraband
Generetic
Created by: FreeToys
Pronunciation: Jen - er' - uh - tick
Sentence: That ungrateful Generetic began drinking Dunkin Donuts coffee right in front of me!
Etymology: generic / heretic
Cupterfuge
Created by: artr
Pronunciation: kup-ter-fyooj
Sentence: Joan ran into her favorite barista while she was shopping for groceries. He mentioned that he hadn't seen her as often as he once had. She played it off by telling him that her work schedule had changed. Her cupterfuge unraveled when she set down the cup of coffee she was sipping. As she did the cardboard heat guard slipped down exposing the logo of a different coffee shop. She was so embarrassed she ran away crying.
Etymology: cup (a container used to hold a dring like tea or coffee) + subterfuge (deception, scheme, trick)
Cappucheater
Created by: graypenguin
Pronunciation: cap-uh-chee-ter
Sentence: The cappucheater was never let into his favorite local coffee shop again when he was caught drinking Starbucks.
Etymology: cappuccino + cheater
Foolgering
Created by: noztril
Pronunciation: fool-ger-ing
Sentence: Starbucks manager Mac, found his supply of "Joya del Dia Blend"™ quite low, so he decided on a little foolgering to make the daily sales quota.
Etymology: fooling with folgers
Preferenslip
Created by: Jenna
Pronunciation: pref-er-ehn-slip
Sentence: Mary felt a wave of PREFERENSLIP when she was seen wearing Old Navy in The Gap.
Etymology: preference + slip
Comments:
Today's definition was suggested by remistram. Thank you remistram! ~ James
Today's definition was suggested by remistram. Thank you remistram. ~ James
love the etymology
INDEED