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'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Verboticisms

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Brandtrayal

Created by: knightbird

Pronunciation:

Sentence:

Etymology:

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Joelogoschmoe

Created by: remistram

Pronunciation: joh-loh-goh-shmoh

Sentence: She had succumbed to joelogoschmoe behaviour so much so that she crept out the emergency exit which led her to the back alley where it smelled like rotting garbage, of course fell over a piece of rusty scrap metal and skinned her knee as she struggled to save her coffee and ended up in the hospital that evening to receive a tetanus shot.

Etymology: joe (slang for coffee)+ logo + schmoe (yiddish for stupid fool)

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Straytron

Mrgoodtimes

Created by: Mrgoodtimes

Pronunciation: Strey-truhn

Sentence: Captain Felipe was having the best day of his life, booming his stereo while speeding up and down main street in his new Honda. Unfortunately it was right in front of his Mercury Sable dealer Stephan, he felt like such a straytron.

Etymology: Stray - Patron, sounds like patron

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Betrade

petaj

Created by: petaj

Pronunciation: exactly like betrayed

Sentence: Mac Iato was roasted for his betradal of his brother's coffee shop. Not only was he caught sipping in the shop over the road, he announced in the press that the grind of his job resulted in long black moods which were expressoed in bursts of short tamper and lattely he'd bean bitter about his decision to join the Cappuchins.

Etymology: betray + trade(as in trademark)

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Disroyalty

Created by: astorey

Pronunciation: dis-roy-el-tee

Sentence: It was a elite club with just two members--Amber and her co-worker Karen--who knew where to still find Tab and were willing to walk over to the convenience store in the lobby three buildings down to get it. But when Amber discovered that Diet Coke with Lime was an acceptable--and more readily available--substitute, her disroyalty so offended Karen that she couldn't even look Amber in the eye as she charged past her cube with her pink can of Tab in hand.

Etymology: It's a play on disloyalty, but also incorporates the idea of "dissing" the royalty that branded products get.

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COMMENTS:

metrohumanx Great word. Super usage, too. - metrohumanx, 2008-08-28: 03:33:00

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Dunkincover

mrskellyscl

Created by: mrskellyscl

Pronunciation: dunk-in-cov-er

Sentence: Jenna used the dunkincover method of putting a wrapper around her coffee label so her friends wouldn't be able to tell she had switched to the less expensive brand. Unfortunately, they noticed and gave her funny looks all day. Now she she was forced to decide whether to give in to peer group pressure and drink the trendy stuff or continue saving money for her kidney transplant.

Etymology: Duck and Cover: a method of self-preservation during an attack or when everything comes down on you. Dunkin' Donuts: known for their coffee and the slogan "America runs on Dunkin" + Cover: to place something over to protect or conceal

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COMMENTS:

dunkeroo word! - Nosila, 2010-01-18: 23:08:00

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Cappuccheato

Created by: Stevenson0

Pronunciation: kap/oo/cheet/oh

Sentence: The extra two blocks to Star Bucks seemed difficult today for Mary, so she visited Second Cup. After the fist sip an overwhelming feeling of cappuccheato set in and she broke down and had to dispose of her 'fling coffee' in the nearest waste bin.

Etymology: cappuccino + cheat

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Convaldez

Created by: Scrumpy

Pronunciation: kon-vahl-dez

Sentence: Betsy was filled regret and convaldez when Juan caught her with Hunky Donut's Kona Blend instead of her usual Moondollar Columbian.

Etymology: con + Juan Valdez

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COMMENTS:

I bet she got an ass whipping - Jabberwocky, 2007-09-19: 15:11:00

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Beantrayal

hyperborean

Created by: hyperborean

Pronunciation: beeen TRAY uhl

Sentence: "It's not mine," she insisted. But it was too late. He was staring at the matching lipstick on the cup -- evidence of her beantrayal.

Etymology: bean (coffee bean) + betrayal (having been disloyal to)

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COMMENTS:

DrWebsterIII 2 in a row WERQUE!! - DrWebsterIII, 2012-10-24: 00:20:00

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Embaristment

karenanne

Created by: karenanne

Pronunciation: em BAYR ist ment

Sentence: Joe couldn't escape a vague feeling of embaristment as he walked right past Czarbucks coffee shop holding a cup of convenience store coffee. After all, most of them in there knew him by name. His mocapriciousness had a reason, though, and it wasn't that he was tired of paying $80 a month for coffee; it was his newfound crush on the cute girl behind the counter at the convenience store. Years of coffealty to went out the window when it came to her; even fear of dreg-radation couldn't stand up against love.

Etymology: embarrassment + barist(a)

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COMMENTS:

Latte fun! - Nosila, 2010-01-18: 23:07:00

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Comments:

Verbotomy Verbotomy - 2007-09-19: 00:01:00
Today's definition was suggested by remistram. Thank you remistram! ~ James

Verbotomy Verbotomy - 2010-01-18: 00:18:00
Today's definition was suggested by remistram. Thank you remistram. ~ James

DrWebsterIII DrWebsterIII - 2012-10-22: 19:39:00
love the etymology

DrWebsterIII DrWebsterIII - 2012-10-22: 19:40:00
INDEED