Verboticism: Gulpability

'Omigod! You're cheating on me!'

DEFINITION: n., A type of guilt associated with a lapse in brand loyalty; especially when caught surreptitiously zipping the "wrong" coffee by your barista "friend". v. To secretly switch brands.

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Created by: ScrabbledEgg

Pronunciation: guhl-puh-bil-i-tee

Sentence: She was caught red-branded, scarfing down a Hershey's bar, instead of their beloved Toblerone. Unable to deny her gulpability, she insisted it was just a "one night brand" and begged his forgiveness for the brandgression (brand + transgression).

Etymology: gulp + culpability

Points: 1043

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Comments: Gulpability

galwaywegian - 2007-09-19: 05:58:00
chockingly good!

MrDave2176 - 2007-09-19: 09:28:00
Oh my! I didn't see this until after I had posted my entry. Great minds and all...

OZZIEBOB - 2007-09-19: 17:48:00
Chockful of such sweet trooth!

Scrumpy - 2007-09-19: 17:48:00
A word that's easy to swallow!