Verboticism: Logobogus

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DEFINITION: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

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Logobogus

Created by: XMbIPb

Pronunciation: /lo-go-bo-gus/

Sentence: Q.: “I heard you broke up with Wendy. What gives?” A.: “Couldn’t stand that LOGOBOGUS bubblehead. I mean so she’s into the Italian designer labels. OK. I’ve put up with that. So she can’t afford to buy the real stuff and has to settle for cheap knock-offs. OK. I’ve put up with that too. But you can’t buy stuff that spells ‘Gucci’ with a ‘C’ and an ‘H’ and then brag about it!!!”

Etymology: LOGO – (fr. Greek ‘logos’ – word) a trademark image (e.g. Michelin Man, McDonald’s golden arches); BOGUS – (modern slang) fake, false, phony, counterfeit, sham

Points: 617

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