Verboticism: Liebrand

Liebrand

Created by: OZZIEBOB

Definition: v. To purchase a low-cost product and cover it with the label, or put it inside the packaging of a premium brand. n. A cheap product, which has been repackaged, or relabeled, by the consumer to make it look like an expensive brand.

Pronunciation: LAHY-brand

Sentence: Everyone thought that Bob was a logo-lackey, refusing to buy only the most expensive,premium brand goods, from ouji boards to whisky. And little did his friends suspect that he was a liebrand, and that the premium-labelled whisky that they thought they were drinking was nothing more than moonshine rebottled.

Etymology: Conflation of LIE: convey a false impression & BRAND: a trademark or distinctive name identifying a product or a manufacturer.

Points: 425

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Comments: Liebrand

silveryaspen - 2008-03-03: 09:11:00
If Whiskey can be liebrand ... then can Brandy (drink/gal-take your pick) be brandlahyd? Incorporating lie and its tenses with liquor was ingenious ... brings many funny things to mind! From pronounciation to etymology! Witty!

silveryaspen - 2008-03-03: 09:11:00
If Whiskey can be liebrand ... then can Brandy (drink/gal-take your pick) be brandlahyd? Incorporating lie and its tenses with liquor was ingenious ... brings many funny things to mind! From pronounciation to etymology! Witty!

silveryaspen - 2008-03-03: 09:16:00
Apologies to you and all, when my computer does an enter stall, it enters twice, on this website, with just one send. I know it's not nice, I just don't know how to make my computer behave. Or could it be my ISP's server. Please forgive the repitions that like a bad virus have plagued me this past week or so. I hope soon it's on the outgo!

Mustang - 2008-03-03: 18:43:00
Excellent verbotocism!